#DesignDays2022

Workshop Outcomes

53
Attendees
From 7 different companies
12
Countries
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9
Workshops
On the most varied subjects in Design
37
Actions
Suggested and discussed during the workshops
One Hitachi Design | DesignOps | Industrial Design | ESG/SDG | DT in Sales Process | Inclusive Design | Design Community | Design System
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As a result of our joint discussions on Design Days 2022, we came up with Action Hypothesis, which provided a starting point for subsequent work. Although they are hypothesis, not guaranteed to be executed, they do give us a direction to go to during the following year. You can check them below.

37
Action Hypothesis in Total
02
Action Hypothesis in Progress
00
Action Hypothesis Completed

Mission Statement

Operationalize Design at Scale with Human-Centric Approaches, contributing to a recognizable One Hitachi Identity
β€œ

One Hitachi Design

Action Hypothesis

Title

Mission Statement

Status:
In progress

Workstream

One Hitachi Design

What problems are we trying to solve?

Difficulty to identify core components for Lumada development that will scale across customers & domains

For whom?

PM/PO, Portfolio Managers, Innovation Managers, DX Coordinatiors (New roles?)

Action Proposition

Operationalize Design at Scale with Human-Centric Approaches contributing to a recognizable One Hitachi Identity

Title

Implement "Visual Storytelling Offering"

Status:
Not started

Workstream

One Hitachi Design

What problems are we trying to solve?

Include design to early stages of front-end teams and opportunities

For whom?

To the market (customer) through our front-end teams

Action Proposition

Define and implement within the different Design Teams a "unified offering that is able to quickly turn into a 'Visual Story' customer's requirements. Ensure this offering is used by front-end teams.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Shorter sales cycles
βœ”οΈŽ
Increase customer crediblity
βœ”οΈŽ
Increase profitability through modular designed reusability

Β For our customers

βœ”οΈŽ
We help them materialize their vision
βœ”οΈŽ
Give customer support to step up their model and convince stakeholders

What steps do we need to take?

1
Define the "Visual Storytelling" offering
Effort
β—‰
|
Value/Impact
β—‰
|
2
Test it with a few lighthouse opportunities
Effort
β—‰
|
Value/Impact
β—‰
|
3
Refine/present to more design teams
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Hitachi Human-Centric Design Playbook

Status:
Not started

Workstream

One Hitachi Design

What problems are we trying to solve?

Understanding quickly customer/user pain points.

For whom?

Anyone outside design functions.

Action Proposition

Desmystify design and provide a prescriptive human-centric (DT) methos that apply to every BU.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Customer engagement by understanding their problems
βœ”οΈŽ
Agility to the organization
βœ”οΈŽ
Scalability
βœ”οΈŽ
Opportunities

Β For our customers

βœ”οΈŽ
Decrease cost
βœ”οΈŽ
Create value
βœ”οΈŽ
Innovate
βœ”οΈŽ
Fast go to market

What steps do we need to take?

1
Identify the verticals and playbooks
Effort
β—‰
|
Value/Impact
β—‰
|
2
Choose 1 vertical, design, test, iterate
Effort
β—‰
|
Value/Impact
β—‰
|
3
Scale up to other vertical
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Shared failed experiences

Status:
Not started

Workstream

One Hitachi Design

What problems are we trying to solve?

Lack of understanding of capabilities; Repeat failures; Lack of collective growth.

For whom?

Design communities

Action proposition

In joint events like Design Days, explicitly have a track to not only share failed experiences, but also cause analysis and brainstorm solutions.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Less repeats of failed execution patterns

Β For our customers

βœ”οΈŽ
More reliable execution of design integrated engagements for concrete value creation

What steps do we need to take?

1
Establish proper occasions to share
Effort
β—‰
|
Value/Impact
β—‰
|
2
Design the sessions to share and brainstorm
Effort
β—‰
|
Value/Impact
β—‰
|
3
Establish "better" execution models
Effort
β—‰
|
Value/Impact
β—‰
|
4
Apply to new projects and feedback
Effort
β—‰
|
Value/Impact
β—‰
|

Title

One Hitachi Platform

Status:
Not started

Workstream

Product / Service development

What problems are we trying to solve?

One consistent design platform

For whom?

Developer

Action Proposition

Flexible consistent common development. Consistent Design.

What's the added value?

Β For Hitachi

βœ”οΈŽ
High quality
βœ”οΈŽ
Less cost (time)

Β For our customers

βœ”οΈŽ
One recognized platform, user friendly
βœ”οΈŽ
Adoptive, cost effective

What steps do we need to take?

1
Stakeholder buy in (accept)
Effort
β—‰
|
Value/Impact
β—‰
|
2
Collaboration
Effort
β—‰
|
Value/Impact
β—‰
|
3
Market / Research / Collaboration
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Skill Exchange Program

Status:
In Progress

Workstream

Product / Service development

What problems are we trying to solve?

Hitachi intern SILO

For whom?

Sponsor (PM/BU) Designer

Action Proposition

Promoting exchange program between Hitachi company.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Cross-company collaboration
βœ”οΈŽ
Efficiency
βœ”οΈŽ
Value Up

Β For our customers

βœ”οΈŽ
Product / Solution / Adoption
βœ”οΈŽ
Better Quality - Value

What steps do we need to take?

1
Stakeholder buy in (managing profit)
Effort
β—‰
|
Value/Impact
β—‰
|
2
Building Environment (Prepare the program)
Effort
β—‰
|
Value/Impact
β—‰
|
3
Market / Research / Collaboration
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Models and engagement

Status:
Not started

Workstream

Internal Process

What problems are we trying to solve?

BUs don't know how to consume design.

For whom?

BU's especially sales and marketing.

Action Proposition

Design models of business flow and design interventions that covers all the design organizations and share and apply the models (hopefully together).

What's the added value?

Β For Hitachi

βœ”οΈŽ
Flexible and sustainable execution models
βœ”οΈŽ
Accelerated execution for expected
βœ”οΈŽ
High quality outcomes

Β For our customers

βœ”οΈŽ
Customer growth focused DX
βœ”οΈŽ
Clarifying "what's next"

What steps do we need to take?

1
Creating models from current projects / engagements
Effort
β—‰
|
Value/Impact
β—‰
|
2
Sharing the models and improve with collaboration/participation from other teams
Effort
β—‰
|
Value/Impact
β—‰
|
3
Secure funding to suppor the models
Effort
β—‰
|
Value/Impact
β—‰
|
4
Apply to projects
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Lumada Development Pipeline

Status:
Not started

Workstream

One Hitachi Design / Internal Business Process

What problems are we trying to solve?

Difficulty to identify core components for Lumada development that will scale across customers & domains

For whom?

PM/PO, Portfolio Managers, Innovation Managers, DX Coordinatiors (New roles?)

Action Proposition

Bridge innovation opportunities from Domain BUs with a "pipeline"of scaleable horizontal Lumada capabilities / solutions cores.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Great strategic alignment
βœ”οΈŽ
Improved cross BU working
βœ”οΈŽ
Reuse of processes - better efficiency, consistency

Β For our customers

βœ”οΈŽ
Speed of implementaation
βœ”οΈŽ
Consistency of output from Hitachi
βœ”οΈŽ
Consistency experience

What steps do we need to take?

1
Inventory of existing processes/pipelines to identify overlaps & commonalities
Effort
β—‰
|
Value/Impact
β—‰
|
2
Identify key stakeholders across BU's who have responsibility for pipeline management and get buy in
Effort
β—‰
|
Value/Impact
β—‰
|
3
Design "models of engagement" for templating commonalities
Effort
β—‰
|
Value/Impact
β—‰
|
4
Test engagement model and pipleine management across BU's with live sample projects
Effort
β—‰
|
Value/Impact
β—‰
|

DesignOps

Action Hypothesis

Title

Design contribution Hitachi's mid-term plan

Status:
Not started

Workstream

Design Ops (Design Activity to Engineering)

What problems are we trying to solve?

Increase business opportunity, low engagement and sales in business teams

For whom?

Sales/Customer engagement in front of BUs/Teams across BUs

Action Proposition

Reform Business process pipeline for speed. Agile collaboration with Hitachi Design

What's the added value?

Β For Hitachi

βœ”οΈŽ
Increase revenue/grown market share
βœ”οΈŽ
Break silos
βœ”οΈŽ
Faster GTM
βœ”οΈŽ
Enable continuous transformation
βœ”οΈŽ
Repeat customers/sales

Β For our customers

βœ”οΈŽ
Ultimate customer experience
βœ”οΈŽ
Better ROI with engagement from BUs workup as one team
βœ”οΈŽ
Clear view about vision and implementation that will foster trust and future engagement

What steps do we need to take?

1
Inside design objective to Hitachi's Mid-Term Plan
Effort
β—‰
|
Value/Impact
β—‰
|
2
Create a clear vision and roadmap of Design deliverable
Effort
β—‰
|
Value/Impact
β—‰
|
3
Determine an executive sponsor for the One-Hitachi Design effort
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Shared library of assets

Status:
Not started

Workstream

DesignOps

What problems are we trying to solve?

There's no central location for all design teams to share asset library

For whom?

Design, Strategy, Documentation, PM/PO, engineering

Action Proposition

Create a shared asset library to improve the overall design process across business units, across Hitachi Group companies.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Save time for design team
βœ”οΈŽ
Efficiency& consistency in our approach
βœ”οΈŽ
Better planning & delivery
βœ”οΈŽ
Unified design process

Β For our customers

βœ”οΈŽ
Faster delivery to customers
βœ”οΈŽ
Lower cost
βœ”οΈŽ
More accurate estimation of how long a project will take

What steps do we need to take?

1
All design teams meet to determine approach
Effort
β—‰
|
Value/Impact
β—‰
|
2
Take inventory of assets, consalidate & organize
Effort
β—‰
|
Value/Impact
β—‰
|
3
Standardize the asset library
Effort
β—‰
|
Value/Impact
β—‰
|
4
Determine where to host & maintain assets
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Centralized Knowledge

Status:
Not started

Workstream

Design Ops(Design activity to Engineering)

What problems are we trying to solve?

Knowledge sharing /Access common resources

For whom?

Designers/PM/Sales/Management

Action proposition

Provide the One Hitachi Knowledge design database

What's the added value?

Β For Hitachi

βœ”οΈŽ
Efficiency
βœ”οΈŽ
Building value up
βœ”οΈŽ
Development cost down

Β For our customers

βœ”οΈŽ
Providing Value (experience) Up

What steps do we need to take?

1
Improve Methodology card template
Effort
β—‰
|
Value/Impact
β—‰
|
2
Prepare Repository to share knowledge
Effort
β—‰
|
Value/Impact
β—‰
|
3
Promotion Centralized Knowledge
Effort
β—‰
|
Value/Impact
β—‰
|
4
Connect by Community and Event
Effort
β—‰
|
Value/Impact
β—‰
|

Title

More User Research Opportunity

Status:
Not started

Workstream

Design Ops

What problems are we trying to solve?

To pre guide clients to conduct User Research

For whom?

Designers

Action Proposition

Increase awareness of User research internally and then externally

What's the added value?

Β For Hitachi

βœ”οΈŽ
Reduce cost of implementation
βœ”οΈŽ
Increase profit
βœ”οΈŽ
Deeper understanding of user improves relationships better clients and company

Β For our customers

βœ”οΈŽ
Customer satisfaction
βœ”οΈŽ
Return cost matters
βœ”οΈŽ
Less effort for customers

What steps do we need to take?

1
Train sales-people in Hitachi
Effort
β—‰
|
Value/Impact
β—‰
|
2
To showcase how use research impact successful outcome for services
Effort
β—‰
|
Value/Impact
β—‰
|
3
To show cost simulation with and without user researrch
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Advertise/promote internal cross-domain collaboration

Status:
Not started

Workstream

DesignOps

What problems are we trying to solve?

Barriers, low awareness Β of possible interested internal business units & existing customer domain, user research

For whom?

Front customer facing BUs service design organization

Action Proposition

Create "Dating Site" for product sector, business units, highlight ongoing and past collaborations and business value created

What's the added value?

Β For Hitachi

βœ”οΈŽ
Easier to see, learn about other domains
βœ”οΈŽ
Corporate benefit of cooperation
βœ”οΈŽ
Reduce duplication of research effort or increased scope, complement

Β For our customers

βœ”οΈŽ
Faster, agile engagement + by On Hitachi
βœ”οΈŽ
Expanded capabilities

What steps do we need to take?

1
Mockups HItachi Enrgy - model of cross - HItachi collaboration (vantara, lumada)
Effort
β—‰
|
Value/Impact
β—‰
|
2
Define framework for "Dating"mechanics entities, use case, relationships, links to business value
Effort
β—‰
|
Value/Impact
β—‰
|
3
Suggest recognition plan for successful cross BU Β contributions to collaboration
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Connecting & improving collaboration to share knowledge

Status:
Not started

Workstream

DesignOps

What problems are we trying to solve?

Improve sharing of knowledge & collaboration through entire organisation

For whom?

Designers, PM's, architects, customer facing teams

Action Proposition

Promote sharing of knowledge by making it part of the process, remove barriers and creating workstreams between Hitachi companies

What's the added value?

Β For Hitachi

βœ”οΈŽ
Improved efficiency
βœ”οΈŽ
Cost saving
βœ”οΈŽ
Not reinventing the wheel
βœ”οΈŽ
Avoid missing out opportunities
βœ”οΈŽ
Avoid failures

Β For our customers

βœ”οΈŽ
More efficient work from Hitachi companies
βœ”οΈŽ
Better expertise from Hitachi companies
βœ”οΈŽ
Better solutions

What steps do we need to take?

1
Create a place for sharing knowledge
Effort
β—‰
|
Value/Impact
β—‰
|
2
Make sharing part of the process
Effort
β—‰
|
Value/Impact
β—‰
|
3
Create workstreams between companies
Effort
β—‰
|
Value/Impact
β—‰
|
4
Have more events to allow different BU's to learn from each other, through the existing communities
Effort
β—‰
|
Value/Impact
β—‰
|

Industrial Design

Action Hypothesis

Title

Hitachi values: Harmony

Status:
Not started

Workstream

Industrial Hardware Design

What problems are we trying to solve?

How to apply the "Harmony" value into Software and Hardware

For whom?

Industrial, Hardware, Mechanical and Software designers

Action Proposition

To apply this "Harmony" into Hitachi products we should take into consideration the unveiled meanings of the word sub-values: User centric, Balance and Collaboration.

What's the added value?

Β For Hitachi

βœ”οΈŽ
By taking into consideration the values of Hitachi into the root of the product creation, we allow for a truethfullness in the communication to the end user.

Β For our customers

βœ”οΈŽ
There is an inherited benefit on the applicability of this values in the products, guaranteeing a quality and sincerity on the end product that the end user will use.

What steps do we need to take?

1
Connect R&D and Design System, to define a common ground on Aesthetics/UI and UX.
Effort
β—‰
|
Value/Impact
β—‰
|
2
Bring this to R&D so that they come up with guidelines and instructions.
Effort
β—‰
|
Value/Impact
β—‰
|
3
Through these instructions, Hardware and Software designers would be able to apply this to the root concepts when designing Hitachi products/prototypes.
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Hitachi values: Sincerity

Status:
Not started

Workstream

Industrial Hardware Design

What problems are we trying to solve?

How to apply the "Sincerity" value into Software and Hardware

For whom?

Industrial, Hardware, Mechanical and Software designers

Action Proposition

To apply this "Sincerity" into Hitachi products we should take into consideration the unveiled meanings of the word sub-values: Transparency and Quality.

What's the added value?

Β For Hitachi

βœ”οΈŽ
By taking into consideration the values of Hitachi into the root of the product creation, we allow for a truethfullness in the communication to the end user.

Β For our customers

βœ”οΈŽ
There is an inherited benefit on the applicability of this values in the products, guaranteeing a quality and sincerity on the end product that the end user will use.

What steps do we need to take?

1
R&D needs to be aware of the fact that the products should communicate what they do through the shape and visual aids.
Effort
β—‰
|
Value/Impact
β—‰
|
2
Also, R&D should take into consideration that just by looking at a product, the user would immediately understand its function and intent.
Effort
β—‰
|
Value/Impact
β—‰
|
3
R&D should be informed that a product should express their quality through the way they look by telling the user they are safe and reliable
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Hitachi values: Pioneer Spirit

Status:
Not started

Workstream

Industrial Hardware Design

What problems are we trying to solve?

How to apply the "Pioneer Spirit" value into Software and Hardware

For whom?

Industrial, Hardware, Mechanical and Software designers

Action Proposition

To apply this "Pioneer Spirit" into Hitachi products we should take into consideration the unveiled meanings of the word sub-values: User centric, Challenging and Iteration.

What's the added value?

Β For Hitachi

βœ”οΈŽ
By taking into consideration the values of Hitachi into the root of the product creation, we allow for a truethfullness in the communication to the end user.

Β For our customers

βœ”οΈŽ
There is an inherited benefit on the applicability of this values in the products, guaranteeing a quality and sincerity on the end product that the end user will use.

What steps do we need to take?

1
A product should become adaptable through the use of digitalisation, providing updates and optimisations without the need to purchase new equipment.
Effort
β—‰
|
Value/Impact
β—‰
|
2
Bringing sustainability to our products, through the choice of new materials that should aim to better products, and NOT just as marketing statements or a cutting cost excuses.
Effort
β—‰
|
Value/Impact
β—‰
|
3
By allowing the user to input personal data into a product (profiling) it would allow for a more accessible product, respecting the user behaviours or even personal limitations.
Effort
β—‰
|
Value/Impact
β—‰
|
4
Allow for the end user to provide feedback to Hitachi strait from the product already present in the market
Effort
β—‰
|
Value/Impact
β—‰
|

ESG/SDG

Action Hypothesis

Title

Hands on session about 'Create desired future image by yourself'

Status:
Not started

Workstream

SDGs, ESG

What problems are we trying to solve?

Participatory future thinking

For whom?

BUs, stakeholders, customers

Action Proposition

Creating our own vision by oneself could be the first step in building our future, literally.
By utilizing Text-to-Image Generator, everyone can create rich graphical images quickly, easily and creatively.
Utilising new image generation tools would be expand our creativity, productivity and our co-creation capability.

What's the added value?

Β For Hitachi

βœ”οΈŽ
In terms of co-creation activity, these tools and process could encourage participants unfolding their imaginations so that we can do more creative and fruitful discussions towards the desirable futures.

Β For our customers

βœ”οΈŽ
Encourage their creativity to think about unseen futures
βœ”οΈŽ
Build & share common vision to realise the desirable society as a scaffold of further business development in the mid- and long-term business
βœ”οΈŽ
Get next action items to the future in the short-term business

What steps do we need to take?

1
Conduct and validate this process's usefulness with non-designers more
Effort
β—‰
|
Value/Impact
β—‰
|
2
Make nice actual use-cases to delivery the benefit and value of this process
Effort
β—‰
|
Value/Impact
β—‰
|
3
Increase the number of experienced facilitators/practitioners about these tools and process
Effort
β—‰
|
Value/Impact
β—‰
|
4
Realising from 'part of the future' we will describe through real business applications
Effort
β—‰
|
Value/Impact
β—‰
|

Design Thinking and Design in Sales Process

Action Hypothesis

Title

Case Studies and Portfolio

Status:
Not started

Workstream

Design Thinking

What problems are we trying to solve?

Lack of awareness and trust and hence no participation in the DT process

For whom?

Project Manager, Sales Lead and Customer Sponsor

Action Proposition

Create easy, clear and meaningful form of presentation proofs (before/after & activities used & achievements) so we could provide what we are promising: PPTS, video, infographics, printed material, audio/podcasts) - public website and social media.

What's the added value?

Β For Hitachi

βœ”οΈŽ
End user perspective
βœ”οΈŽ
Increased scope of projects
βœ”οΈŽ
New project opportunities
βœ”οΈŽ
Trust with customer
βœ”οΈŽ
New added sales material

Β For our customers

βœ”οΈŽ
Human Centered products / services
βœ”οΈŽ
Risk management
βœ”οΈŽ
New perspectives / New opportunities
βœ”οΈŽ
Educated customers = Faster decisions

What steps do we need to take?

1
Identify success cases showcasing user involvement
Effort
β—‰
|
Value/Impact
β—‰
|
2
Create MVP case studies
Effort
β—‰
|
Value/Impact
β—‰
|
3
Define portfolio materials (video, infographics,...)
Effort
β—‰
|
Value/Impact
β—‰
|
4
Constant engagement of key user groups
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Design Thinking as a Business Enabler

Status:
Not started

Workstream

Design Thinking and Design in Sales Process

What problems are we trying to solve?

Change the mindset within Hitachi. Eliminate barriers

For whom?

Internal teams within Hitachi

Action Proposition

Enable teams to use and understand Design Thinking methodologies.
Engage and empower teams.
Training. Sharing experiences. Create a Playbook.

What's the added value?

Β For Hitachi

βœ”οΈŽ
More innovative solutions
βœ”οΈŽ
Empower internal teams with new skills
βœ”οΈŽ
More connection and communication within the teams

Β For our customers

βœ”οΈŽ
More innovative solutions
βœ”οΈŽ
Different experience in terms of services received

What steps do we need to take?

1
Design Thinking teasers to get people's attention (internal teams)
Effort
β—‰
|
Value/Impact
β—‰
|
2
Design Thinking workshops to empower internal teams to start using DT methodologies by seeing it's value to achieve a specific goal
Effort
β—‰
|
Value/Impact
β—‰
|
3
Support Design Thinking initiatives within different teams
Effort
β—‰
|
Value/Impact
β—‰
|
4
Create a Design Thinking Kit to share across different teams
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Design support in sales opportunities

Status:
Not started

Workstream

Design Thinking and Design in Sales Process

What problems are we trying to solve?

It's too expensive to involve Design in sales process

For whom?

Front end teams

Action Proposition

Find a big model that allows a cost-free design support for sales opportunities. Make it fast. Recover the cost after by increasing the cases of successful sales. Provided by designers on the bench.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Increase the number of successful deals.
βœ”οΈŽ
More services work
βœ”οΈŽ
Able to share resources on the bench between companies.

Β For our customers

βœ”οΈŽ
A customized vision storytelling for customers to sell internally we help them define their needs.

What steps do we need to take?

1
Sell the idea to business
Effort
β—‰
|
Value/Impact
β—‰
|
2
Define the conditions for engagement
Effort
β—‰
|
Value/Impact
β—‰
|
3
Find a few test projects -> Evaluate -> Make it happen
Effort
β—‰
|
Value/Impact
β—‰
|
4
Make it work across companies
Effort
β—‰
|
Value/Impact
β—‰
|

Inclusive Design (DEIΒ and Accessibility)

Action Hypothesis

Title

Hitachi DEI Community Resources

Status:
Not started

Workstream

Diversity, Equity, & Inclusion (DEI)

What problems are we trying to solve?

Support DEI without compromised the success of the organization.

For whom?

Hitachi employees

Action Proposition

Provide DEI training for different team leads around the organization.

What's the added value?

Β For Hitachi

βœ”οΈŽ
More inclusive workforce
βœ”οΈŽ
More diverse ideas
βœ”οΈŽ
More extensive talent pool
βœ”οΈŽ
Increased employee engagement and satisfaction
βœ”οΈŽ
Higher retention and lower turnover

Β For our customers

βœ”οΈŽ
Increased trust
βœ”οΈŽ
Brand value
βœ”οΈŽ
Increased business and revenue

What steps do we need to take?

1
Provide DEI trainning
Effort
β—‰
|
Value/Impact
β—‰
|
2
Build DEI guides for managers and resources
Effort
β—‰
|
Value/Impact
β—‰
|
3
Determine an executive Build a DEI community for the One-Hitachi Design effort
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Hitachi DEI Standards

Status:
Not started

Workstream

Diversity, Equity, & Inclusion (DEI)

What problems are we trying to solve?

Support Hitachi employees on their concerns of being misunderstood and penalized.

For whom?

Hitachi employees

Action Proposition

Create a DEI community and companywide resource repository.

What's the added value?

Β For Hitachi

βœ”οΈŽ
More diverse ideas

βœ”οΈŽ
More extensive talent pool
βœ”οΈŽ
Increased employee engagement and satisfaction
βœ”οΈŽ
Safe space for employees to approach different ideas

Β For our customers

βœ”οΈŽ
Happier workforce
βœ”οΈŽ
More empowered workforce

What steps do we need to take?

1
Onsite Offsite trust building sessions
Effort
β—‰
|
Value/Impact
β—‰
|
2
Create a repository with case studies on how specific types of diversity can improve my team's specific outcomes.
Effort
β—‰
|
Value/Impact
β—‰
|
3
Create impact maps showing performance drivers and DEI needs
Effort
β—‰
|
Value/Impact
β—‰
|
4
Determine where to host & maintain assets
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Hitachi Accessibility Standards

Status:
Not started

Workstream

Product Accessibility

What problems are we trying to solve?

Employees don't know what's expected from them or from their team

For whom?

Product Organizations

Action proposition

Hire accessibility SMEs to collaborate with designers, developers, and product systems (UI kit & DS) on standards.

What's the added value?

Β For Hitachi

βœ”οΈŽ
More usable products
βœ”οΈŽ
More types of end users

Β For our customers

βœ”οΈŽ
Happier workforce
βœ”οΈŽ
More empowered workforce
βœ”οΈŽ
Save time and effort
βœ”οΈŽ
Reduce work mistakes

What steps do we need to take?

1
Hire accessibility SMEs
Effort
β—‰
|
Value/Impact
β—‰
|
2
Create accessibility community
Effort
β—‰
|
Value/Impact
β—‰
|
3
Create accessibility process
Effort
β—‰
|
Value/Impact
β—‰
|
4
Connect by Community and Event
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Hitachi Accessibility Standards (2)

Status:
Not started

Workstream

Product Accessibility

What problems are we trying to solve?

Employees don't know what's expected from them or from their team

For whom?

Junior to mid-level Designers & Developers

Action Proposition

Provide accessibility training for designers and developers.

What's the added value?

Β For Hitachi

βœ”οΈŽ
More usable products
βœ”οΈŽ
More types of end users

Β For our customers

βœ”οΈŽ
Happier workforce
βœ”οΈŽ
More empowered workforce
βœ”οΈŽ
Save time and effort
βœ”οΈŽ
Reduce work mistakes

What steps do we need to take?

1
Provide accessibility training
Effort
β—‰
|
Value/Impact
β—‰
|
2
Create clear project standards
Effort
β—‰
|
Value/Impact
β—‰
|
3
Create accessibility process
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

A More Humane System

Status:
Not started

Workstream

Product Accessibility

What problems are we trying to solve?

The product doesn't fit users needs.

For whom?

End users

Action Proposition

Provide UI systems that allow user's different experience with more specific controls for accessibility related settings.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Meeting more human needs
βœ”οΈŽ
More usable products
βœ”οΈŽ
More types of end users

Β For our customers

βœ”οΈŽ
Happier workforce
More empowered workforce
βœ”οΈŽ
Save time and effort
Reduce work mistakes

What steps do we need to take?

1
Study extreme users and identify most useful features
Effort
β—‰
|
Value/Impact
β—‰
|
2
Design system controls
Effort
β—‰
|
Value/Impact
β—‰
|
3
Build and release
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Design Community

Action Hypothesis

Title

One Hitachi Culture

Status:
Not started

Workstream

Design Communities

What problems are we trying to solve?

Show Design differences Realities

For whom?

Design Groups

Action Proposition

Have events with members from different Hitachi Company

What's the added value?

Β For Hitachi

βœ”οΈŽ
Create bridges between design teams

Β For our customers

βœ”οΈŽ
Have a more unified image

What steps do we need to take?

1
Regular Events with more 1 Hitachi Company
Effort
β—‰
|
Value/Impact
β—‰
|
2
Involve different companies in the communities
Effort
β—‰
|
Value/Impact
β—‰
|
3
Recurrent calls between communities
Effort
β—‰
|
Value/Impact
β—‰
|
4
Recurrent alignment with local ambassadors
Effort
β—‰
|
Value/Impact
β—‰
|

Title

I have no time for this

Status:
Not started

Workstream

Design Community

What problems are we trying to solve?

Not enough engaging content created due to perception of not justifying time

For whom?

Designers, employees

Action Proposition

Set and communicate expectation for contributing so that designers across business can justify time

What's the added value?

Β For Hitachi

βœ”οΈŽ
Improved information sharing
βœ”οΈŽ
Internal review quality
βœ”οΈŽ
Employee recognition & engagement
βœ”οΈŽ
Faster education & learning

Β For our customers

βœ”οΈŽ
Higher quality
βœ”οΈŽ
Best methods used on their jobs

What steps do we need to take?

1
Agree on contribution types and define time to dedicate each year globally
Effort
β—‰
|
Value/Impact
β—‰
|
2
Integrate into designers interpretation of global performance goals
Effort
β—‰
|
Value/Impact
β—‰
|
3
set HINEXT yearly evaluation goal for designers to contribute to community
Effort
β—‰
|
Value/Impact
β—‰
|
4
Collect & summarise contributions by business unit "score board"
Effort
β—‰
|
Value/Impact
β—‰
|
5
Thank you letter to direct managers
Effort
β—‰
|
Value/Impact
β—‰
|

Title

I want to find a specific topic

Status:
Not started

Workstream

Design Community

What problems are we trying to solve?

Overwhelming information, lack of communications

For whom?

Design enthusiastic and community members

Action proposition

Recommend content to users and make it easier to search

What's the added value?

Β For Hitachi

βœ”οΈŽ
More efficiency / productivity

Β For our customers

βœ”οΈŽ
Target information available
βœ”οΈŽ
Valuable time

What steps do we need to take?

1
Find a tool / platform that words allow these capabilities
Effort
β—‰
|
Value/Impact
β—‰
|
2
Define a search mechanism
Effort
β—‰
|
Value/Impact
β—‰
|
3
Make people react more to content
Effort
β—‰
|
Value/Impact
β—‰
|
4
Provide AI recommendations based on people's interests
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Communication / Sharing Content

Status:
Not started

Workstream

Design Community

What problems are we trying to solve?

People don't know what content is available

For whom?

Community Members

Action Proposition

Create a connection with communication team to have regular updates

What's the added value?

Β For Hitachi

βœ”οΈŽ
People can be more aware of what is going on/happening inside the community
βœ”οΈŽ
It will target the right people with right content

Β For our customers

βœ”οΈŽ
People can be aware of existing content

What steps do we need to take?

1
Engage with global communication team to create a design section in their communications
Effort
β—‰
|
Value/Impact
β—‰
|
2
User re-search
Effort
β—‰
|
Value/Impact
β—‰
|
3
Continue sharing content in all available channels
Effort
β—‰
|
Value/Impact
β—‰
|
4
One Β platform for communication (i.e. slack)
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Design Community Ambassadors

Status:
Not started

Workstream

Design Community

What problems are we trying to solve?

Lack of engagement

For whom?

Hitachi employees (all not just of designers)

Action Proposition

Increase engagement in design community having someone who can know the local business culture

What's the added value?

Β For Hitachi

βœ”οΈŽ
Better Communication
βœ”οΈŽ
Collaboration
βœ”οΈŽ
Unique message
βœ”οΈŽ
Share knowledge

Β For our customers

βœ”οΈŽ
Better service
βœ”οΈŽ
High quality
βœ”οΈŽ
Efficient design deliverables

What steps do we need to take?

1
Local contact person
Effort
β—‰
|
Value/Impact
β—‰
|
2
Find country embassadors
Effort
β—‰
|
Value/Impact
β—‰
|
3
Organize local events for customers + stakeholders
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Safe Place

Status:
Not started

Workstream

Design Community

What problems are we trying to solve?

Have a safe place to share

For whom?

Design Community

Action Proposition

Create a time / space where people can share success projects + failures + lessons learned

What's the added value?

Β For Hitachi

βœ”οΈŽ
Share knowledge
βœ”οΈŽ
Learn with Mistakes
βœ”οΈŽ
Create a safe environment

Β For our customers

βœ”οΈŽ
Better projects
βœ”οΈŽ
Better professionals

What steps do we need to take?

1
User Research - What people would like to share
Effort
β—‰
|
Value/Impact
β—‰
|
2
Regular Moment for sharing
Effort
β—‰
|
Value/Impact
β—‰
|
3
Categorised Recording + sharing
Effort
β—‰
|
Value/Impact
β—‰
|
4
Promoting connections between different people from different companies to share expertise
Effort
β—‰
|
Value/Impact
β—‰
|

Design System

Action Hypothesis

Title

Agile

Status:
Not started

Workstream

Design System - Content Strategy

What problems are we trying to solve?

Lack of cross teams communication / Collaboration

For whom?

Hitachi employees

Action Proposition

Add a new CTA into our DS view in the site - documentation check , where people can ask for a review from a documentation perspective or to ask to create documentation support for new or existing features.

What's the added value?

Β For Hitachi

βœ”οΈŽ
Optimized development process;
βœ”οΈŽ
Centralize design and documentation ops in the same space

Β For our customers

βœ”οΈŽ
Communication coherent and clear;
βœ”οΈŽ
Documentation ready in time.

What steps do we need to take?

1
Add a CTA in the DS site - documentation check
Effort
β—‰
|
Value/Impact
β—‰
|
2
Create a process for the documentation check CTA
Effort
β—‰
|
Value/Impact
β—‰
|
3
Determine an executive Build a DEI community for the One-Hitachi Design effort
Effort
β—‰
|
Value/Impact
β—‰
|
4
Evaluate and scale out
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Investment

Status:
Not started

Workstream

Design System - Content Strategy

What problems are we trying to solve?

"Investment" - acquire resources for documentation

For whom?

Internal stakeholders

Action Proposition

Develop set of reusable business cases to quantify value of documentation

What's the added value?

Β For Hitachi

βœ”οΈŽ
Consistency / shared vision
βœ”οΈŽ
"Roadmap" for negotiation opportunities

Β For our customers

βœ”οΈŽ
Streamlined access to information
βœ”οΈŽ
Efficiency for internal users (e.g. design teams)

What steps do we need to take?

1
Develop set of reusable use cases
Effort
β—‰
|
Value/Impact
β—‰
|
2
Get the people who-will be responsible to speak up for their teams
Effort
β—‰
|
Value/Impact
β—‰
|
3
Sharing vision? Progress
Effort
β—‰
|
Value/Impact
β—‰
|
4
Determine where to host & maintain assets
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Components

Status:
Not started

Workstream

Design System

What problems are we trying to solve?

Clarity around components

For whom?

Developers and Designers

Action proposition

Complete move to Figma
Organize components and align Design System and UI Kit (naming, categorization etc.)
Document Usage Guideline (Description, Templates, Examples)

What's the added value?

Β For Hitachi

βœ”οΈŽ
Consistency
βœ”οΈŽ
Confidence in Design and Development
βœ”οΈŽ
Design and Implementation is quicker and less prone to rework

Β For our customers

βœ”οΈŽ
Consistency
βœ”οΈŽ
Confidence in Design and Development
βœ”οΈŽ
Design and Implementation is quicker and less prone to rework

What steps do we need to take?

1
Migrate all teams under one organization in Figma
Effort
β—‰
|
Value/Impact
β—‰
|
2
Align teams on organization of components (meetings, proposal, approval)
Effort
β—‰
|
Value/Impact
β—‰
|
3
Gather examples and publish on DS Site
Effort
β—‰
|
Value/Impact
β—‰
|
4
Add descriptions in Figma for component usage/implementation
Effort
β—‰
|
Value/Impact
β—‰
|

Title

Introduction to Design System

Status:
Not started

Workstream

Design System

What problems are we trying to solve?

How to onboard new people to the design system?

For whom?

Developers and Designers

Action Proposition

Training to the developers and designers
Introduction buddy in the team
Videos and exercises (interactive onboarding)
Awareness about how to collaborate and system check and access to everything

What's the added value?

Β For Hitachi

βœ”οΈŽ
Consistency
βœ”οΈŽ
New person feel confident and knows what to do
βœ”οΈŽ
Good onboarding experience

Β For our customers

βœ”οΈŽ
Quality accross different products

What steps do we need to take?

1
Provide access for everybody (UI Kit, Figma Library etc)
Effort
β—‰
|
Value/Impact
β—‰
|
2
Provide videos, interactive training, exercises and examples
Effort
β—‰
|
Value/Impact
β—‰
|
3
Organize meetings to present Design System, collaborating process to all teams
Effort
β—‰
|
Value/Impact
β—‰
|
4
Each team should have a person (DS Buddy) responsible for DS topics
Effort
β—‰
|
Value/Impact
β—‰
|